Agyness Deyn shopping in Soho, photo courtesy of www.Zimbio.com
You steel yourself and walk into an uber-famous designer behemoth on 57th and Fifth Avenue. The sales people stare at you haughtily, and after about a minute, one says, "Hello, what brings you to <insert fancy designer name here> today?" Don't be intimidated! If the sales people aren't immediately kissing your butt upon entrance to their fancy-schmancy store, then something is terribly wrong. They are thirsty for business, trust me. And competition is fierce. I have insider knowledge about many of these luxury retailers, and I can tell you first hand that they are aching and straining and chomping at the bit for a sale. Which begs the question, how does an Everyday Glamour Chick, (E.G.C.), make sure she's not being taken for all she's got?
Budding E.G.C.s, if you're in the market for a little designer something, (or a lot), read on. I'm going to educate you about the 8 Salesperson Archetypes. Learning to recognize these archetypes will help you tremendously when navigating the treterous waters of luxury fashion. I didn't invent these archetypes, Carl Jung did. But I'm putting my own New York fashion-y spin on it. I just hope Old Carl isn't rolling over in his grave right now.
Disclaimer: If you are a Sales Associate on Madison Avenue and you think I'm writing all about you, think again! These are merely archetypes, ok? They are general personality traits held by hundreds of other luxury Sales Associates all over Manhattan. So don't get your panties all in a twist over it.
The 8 Salesperson Archetypes:
1. Jim Sales Associate, (AKA The Child)
Jim is a round faced, slightly chubby salesman who always tells you the truth about how you look in whatever you're trying on. If you look ugly in that dress you're trying on, then he says so and tells you to take it off. Sometimes bitchy, but deep down he has a heart of gold. He takes frequent long breaks to the lunch room or outside to smoke. You'd think he would never be able to make a sale because of his abscence on the sales floor, but actually when he is working, he's very productive. This is why he can continually hide his Raspberry Snapple in the stock room without getting in trouble. On his days off he gets drunk and belts out show tunes with his gorgeous boyfriend. Lesson: Jim Associate will never pressure you into a purchase, and he is honest about what looks good on you. He has good taste, if not a little showey.
2. Sally Sales Associate, (AKA, The Heroine)
Sally is a doll-faced petite who is good, kind, polite, and civilized. Her fellow co-workers all know exactly how to steal sales from her. Her high morals prevent her from stealing sales back, and anyway she wouldn't know how even if she wanted to. She is easily overshadowed by the more aggressive Sales Associates on the sales floor. You will hardly notice her frail existence. She'll greet you and then you'll figure she was "just a greeter" and quickly forget about her. Left on her own, you may find her softly sobbing in the back of the store. She has fabulous taste. Lesson: Pay more attention to Sally, she is smart and honest. But don't be surprised when she's not there next time you visit. She's about to get canned.
Jennifer Lopez shopping on Robertson Boulevard, photo courtesy of www.Zimbio.com
3. Ashley Sales Associate, (AKA, The Mother)
Ashley is a rotund, middle-aged Sales Associate. She wears coke-bottle glasses. She can determine your exact bra size just by looking at your chest. When you're trying on pants, she will not hesitate to tell you very loudly, so that everyone can hear, that "the crotch is too high, you need a different cut dear!" She has cute little sayings like, "Okey Dokey Smokey!!" She is the first to express to you, "OOOO, you have a nice shape, sweetie!" Lesson: Go to Ashley if you want a bra fitting. Otherwise, her taste is too matronly.
4. Juan Carlos Sales Associate, (AKA, The Sage)
Juan Carlos is swarthy and handsome. He has a sexy low voice and a Brazilian accent. He is the straightest gay man that you will ever meet. He treats you like the goddess that you are. If you make a negative comment about how your hips don't fit this season's frock, he will frown in dismay because you are breaking his goddess image of you. Juan Carlos is full of sage advise about love and fashion. Lesson: Juan Carlos's phone number and email address need to be programmed into your Crackberry. A couple seasons visiting Juan Carlos, and you'll have a new love life and a fab new job. He's that good.
5. Beatrice Sales Associate, (AKA, The Trickster)
Beatrice has a red bob that curls under. Her nails are bitten down to a nub. You'll find her nervously pacing the floor. If you can't find her on the sales floor, then that means she's surely in the Store Manager's office, "shooting the breeze". She's chummy with the Store Manager, who calls her "little mouse". Beatrice tells you that there is "only one left, and they're selling fast" when really they are overstocked and the piece you are looking at is so ugly that even Ashley Sales Associate, (AKA, The Mother) thinks it's bad. Beatrice also tends to think everything you touch is "beautiful" and she likes to tell you that, "oh, I own that piece and I love it!!" Lesson: Avoid Beatrice! She's a liar. Either that or she has very, very bad taste.
Jennifer Lopez shopping at Barneys New York, photo courtesy of www.Zimbio.com
6. Giuseppe Sales Associate, (AKA, The Devil)
Giuseppe is lean, mean, and handsome. He will charm you with his adorable Italian accent. He will tell you he is the "Personal Shopping Specialist" and will escort you around the entire store, all the while telling you cute stories about the little village where he is from. You will not mind, even though you really don't understand a word that he is saying. Somehow he will mesmerize you with his charms and you will walk out of the store with ungodly amounts of designer apparel. He is all charm with you, the customer, but when you're not looking he's the nastiest, ugliest, greediest, most vile creature his fellow co-workers have ever known. He frequently snatches sales away from his coworkers and justifies his actions loudly yet incoherently. When he gets mad, which is often, he literally foams at the mouth. The truth is that he spent two years in the Italian army. He had a beard and wild eyes. Lesson: If you are being helped by Sally Sales Associate, (AKA The Heroine), and Giuseppe continues with you, then you are on the wrong track. You are about to be taken for all the money your credit card can handle.
7. Svetlana Sales Associate, (AKA, The Scarecrow)
Svetlana looks like a supermodel. She's from Russia. She is very haughty and never, ever smiles, unless you are a Rockefeller or a Hilton. If you are a Rockafeller or a Hilton, then she will give you a half-smile. She thinks she's better than you. If you ask her a question, she may not deign a response--it depends on her mood. Svetlana has a very rich boyfriend who takes her for caviar and vodka at Petrossian every evening before taking her home and ravaging her. Lesson: Avoid Svetlana. She's mean.
8. James Sales Associate, (AKA, The Mentor)
James Sales Associate is tall and handsome with silver hair. He is about to retire next year. He is a rarity, as the Mentor archetypes are dying out. He always sends you the lovliest thank you notes. He never forgets your birthday, anniversary, or your children's birthdays. He calls you once every 6 months just to see how your daughter is doing in school or how you're liking your new job. When you visit the store, he always has a big smile for you and remembers your name immediately. He also remembers everything you bought in the past and knows your style, but will push your style sensibilities just enough that you always feel you're getting the newest and the latest. Lesson: James is a gem. Always visit James if you want enduring classic style.
I choose Juan Carlos. Who do you choose?